The Telecommunications and Digital Government Regulatory Authority (TDRA) has spoken. Cabinet Resolutions 56 and 57 of 2024 are now in effect, and they're changing how Dubai brokers can market to leads.
What Are These Resolutions?
Simply put, these resolutions establish strict consent requirements for telemarketing in the UAE. They cover:
- WhatsApp marketing messages
- SMS campaigns
- Cold calling
- Any form of electronic marketing
The penalties are severe — fines up to AED 20,000 per violation, and potential suspension of your trade license.
What You Need to Do
1. Explicit Opt-In Required
Before sending any marketing message, you must have documented, explicit consent from the lead. This means:
- They must actively agree to receive marketing
- The agreement must be specific about what they'll receive
- You need to record when and how they gave consent
2. Mandatory Opt-Out Mechanism
Every marketing message must include:
- Clear instructions on how to unsubscribe
- A working opt-out mechanism
- Processing of opt-outs within 48 hours
3. Record Keeping
You must maintain records of:
- When consent was given
- What the lead consented to
- When and how opt-outs were processed
How DealPilot Helps
DealPilot's NurtureBot is designed from the ground up to support TDRA-aware consent workflows:
✅ Consent capture — Every lead's opt-in is automatically recorded with timestamp
✅ Audit trail — Complete history of consent, messages, and opt-outs
✅ Opt-out handling — Automatic processing within the 48-hour window
✅ Consent-first templates — Built-in templates designed to align with TDRA rules
The Bottom Line
Ignoring these requirements isn't an option. The TDRA is actively enforcing, and we've already seen brokerages face fines and license reviews.
The good news? Aligning with these guidelines is straightforward with the right tools. DealPilot supports the heavy lifting so you can focus on selling.
Not sure if your current setup aligns with TDRA guidelines? Book a demo and we'll help you identify gaps.